Curriculum Description
The Bachelor of Science in Business Administration major in Marketing Management
program prepares the graduate for careers in marketing, market research, advertising and public
relations. The curriculum provides the graduate with both technical skills and competencies
required in the field, but also the flexible mindset that is necessary to stay competitive in a
constantly changing business environment.
Program Objectives
To produce business professionals who:
1. Assume supervisory and/or managerial responsibilities within their organization;
2. Pursue graduate studies in business and management; and
3. Manage a business.
Program Outcomes
Students of BS Business Administration should be able to:
1. Analyze the business environment for strategic direction;
2. Prepare operational plans;
3. Innovate business ideas based on emerging industry;
4. Manage a strategic business unit for economic sustainability; and
5. Conduct business research